Category: Chloé Signature

Chloé – Signature Eau de Parfum

It was announced a few months ago – Haley is the new face of the Chloé Signature Fragrance. The official campaign was released today (October 12), and Haley looks absolutely magnificent. I’ve also been adding a few photos from the promotional photoshoot to our gallery these past few weeks. Be sure to check everything below.

For our interested visitors, you can find the fragrance at Chloé’s official website here. It is described as being “fresh and romantic, confident and distinctive”. What are your thoughts? Be sure to let us know in the comment section!

Modeling > Chloé Signature Fragrance > Chloé Signature Fragrance (Promotional Photoshoot) [+5]
Modeling > Chloé Signature Fragrance > Chloé Signature Fragrance (Campaign Screen Captures) [+64]

Haley Bennett Named Face of Chloé Signature Fragrance

WWD – Helping to mark its 10-year anniversary, the Chloé signature women’s fragrance has a new face. American actress Haley Bennett will appear in the eau de parfum’s advertising starting this fall, WWD has learned.

Chloë Sevigny, Clémence Poésy and Anja Rubik were the trio to first front the fragrance in 2008, and others like Dree Hemingway and Camille Rowe-Pourcheresse followed in subsequent years.

This fragrance doesn’t have any other name than Chloé, and therefore whoever embodies the campaign is the ultimate Chloé girl of the moment,” said Geoffroy de la Bourdonnaye, president of Chloé.

Bennett was lauded for her free spirit, effortless style, charisma, authenticity and chiming with Millennials by Simona Cattaneo, Coty Luxury’s chief marketing officer.

She is very feminine and self-confident,” Cattaneo said. “Haley perfectly embodies the femininity and the grace of Chloé.

(read the rest of the article at the source)